eGigHow much does email marketing cost?
Email Marketing costs ₹3,000 to ₹1,50,000 per month with a freelancer (about $35–$1,800), depending on the scope and the freelancer’s experience. Most clients pay in the standard range of ₹12,000–₹40,000 per month.
Email Marketing prices
Newsletter design and sending, 2–4 campaigns a month in Mailchimp or similar
Automated sequences, segments, A/B tests and monthly reports
Full lifecycle email and WhatsApp marketing with CRM integration
Hourly rates
| Level | Rate per hour | In dollars |
|---|---|---|
| Beginner (under 2 years) | ₹300–₹700 | $4–$8 |
| Intermediate (2–5 years) | ₹700–₹1,500 | $8–$18 |
| Expert (5+ years) | ₹1,500–₹3,500 | $18–$40 |
Typical 2026 freelance prices in rupees (₹), with dollars at about ₹85 to $1. Delivery: monthly.
What changes the price
- Number of campaigns and automations
- Copywriting and design included or not
- List size and email platform
- Reporting and testing
How to hire for email marketing
- Write a short brief. Say what you need, what you will provide and your deadline. We have filled in a template for you on the next step.
- Post the project free with a budget range. Freelancers with this skill are told about it and send proposals with their price and timeline.
- Compare proposals. Check portfolios, reviews and the ID-verified badge, and message your top two or three before you choose.
- Agree milestones on the contract and pay each one when you approve the work. eGig takes no commission from either side.
Freelancers: what should you charge?
Start with automations (welcome, abandoned cart) because they earn money every day. Results from those make the monthly retainer an easy yes.
Start near the basic range while you build reviews, then move up a tier every 5–10 good reviews. Work out a rate that covers your costs and taxes with the freelance rate calculator.
Common questions
How much does email marketing cost?
With a freelancer, email marketing costs ₹3,000–₹12,000 per month for basic work, ₹12,000–₹40,000 for standard work and ₹40,000–₹1,50,000 for premium work. Hourly rates run from ₹300 to ₹3,500 an hour.
How long does email marketing take?
Typically monthly, depending on the scope, the number of revisions and how quickly you send feedback and material.
Is a freelancer cheaper than an agency?
Usually. A freelancer often costs 30–60% less than an agency for the same scope, because there is no office, sales team or account manager to pay for. An agency makes sense when you need several skills managed together.
Should I pay a fixed price or by the hour?
Pay a fixed price when the scope is clear, and split it into milestones you approve one by one. Pay by the hour for ongoing or open-ended work, with a weekly cap.