eGigHow much does lead generation cost?
Lead Generation costs ₹20 to ₹2,000 per lead with a freelancer (about $0.24–$25), depending on the scope and the freelancer’s experience. Most clients pay in the standard range of ₹100–₹400 per lead.
Lead Generation prices
Verified contact lists from LinkedIn or business directories: name, email, phone
Researched business leads that match your customer profile, with company details
Qualified leads or booked meetings from calling and email outreach
Hourly rates
| Level | Rate per hour | In dollars |
|---|---|---|
| Beginner (under 2 years) | ₹200–₹450 | $2–$5 |
| Intermediate (2–5 years) | ₹450–₹900 | $5–$11 |
| Expert (5+ years) | ₹900–₹2,000 | $11–$25 |
Typical 2026 freelance prices in rupees (₹), with dollars at about ₹85 to $1. Delivery: ongoing.
What changes the price
- Raw contacts or qualified, interested leads
- How narrow your target customer is
- Data accuracy guarantees and replacements
- Outreach and appointment setting
How to hire for lead generation
- Write a short brief. Say what you need, what you will provide and your deadline. We have filled in a template for you on the next step.
- Post the project free with a budget range. Freelancers with this skill are told about it and send proposals with their price and timeline.
- Compare proposals. Check portfolios, reviews and the ID-verified badge, and message your top two or three before you choose.
- Agree milestones on the contract and pay each one when you approve the work. eGig takes no commission from either side.
Freelancers: what should you charge?
Offer a free sample of 10 leads and a replacement promise for bounced emails. Trust is the main thing lead buyers pay for.
Start near the basic range while you build reviews, then move up a tier every 5–10 good reviews. Work out a rate that covers your costs and taxes with the freelance rate calculator.
Common questions
How much does lead generation cost?
With a freelancer, lead generation costs ₹20–₹100 per lead for basic work, ₹100–₹400 for standard work and ₹400–₹2,000 for premium work. Hourly rates run from ₹200 to ₹2,000 an hour.
How long does lead generation take?
Typically ongoing, depending on the scope, the number of revisions and how quickly you send feedback and material.
Is a freelancer cheaper than an agency?
Usually. A freelancer often costs 30–60% less than an agency for the same scope, because there is no office, sales team or account manager to pay for. An agency makes sense when you need several skills managed together.
Should I pay a fixed price or by the hour?
Pay a fixed price when the scope is clear, and split it into milestones you approve one by one. Pay by the hour for ongoing or open-ended work, with a weekly cap.