eGigDigital marketing interview questions and answers
Digital marketing interviews want results with numbers: leads, cost per lead, traffic, ROAS. Bring screenshots or reports from campaigns you ran.
12 questions. Read each one, start the timer and answer out loud as if you were in the room, then open the tip. Nothing is recorded.
Which channels have you worked on?
What a good answer covers
SEO, Google Ads, Meta ads, email, WhatsApp, content or influencers. Give a result for each.
What is SEO? What is on-page and off-page SEO?
What a good answer covers
Getting found in search. On-page: content, titles, speed and structure. Off-page: links, mentions and reviews.
How do you measure a campaign?
What a good answer covers
Set the goal first, then track CTR, CPC, cost per lead, conversion rate and return on ad spend.
What is the difference between CPC, CPM and CPA?
What a good answer covers
Cost per click, cost per thousand impressions, and cost per action such as a lead or sale.
How would you get leads for a local business with ₹20,000 a month?
What a good answer covers
A Google Business Profile, local search ads, a simple landing page, WhatsApp follow-up and tracking cost per lead.
What is a conversion funnel?
What a good answer covers
The steps from seeing you, to visiting, to enquiring, to buying, and where people drop off.
How do you choose keywords?
What a good answer covers
By search intent, volume and competition, using Keyword Planner and Search Console data.
Which GA4 reports do you use?
What a good answer covers
Acquisition for traffic sources, engagement for pages, and conversions or key events for results.
An ad is performing badly. What do you change?
What a good answer covers
Check targeting, creative and the offer, then the landing page. Test one change at a time.
What is remarketing?
What a good answer covers
Showing ads to people who already visited your site or app, to bring them back.
How would you plan a month of Instagram content?
What a good answer covers
Themes by week, a mix of reels, carousels and stories, a posting calendar and a review of what worked.
How do you keep up with algorithm changes?
What a good answer covers
Official blogs and updates, testing on your own campaigns and following trusted marketers.
All 12 questions with answers
1. Which channels have you worked on?
SEO, Google Ads, Meta ads, email, WhatsApp, content or influencers. Give a result for each.
2. What is SEO? What is on-page and off-page SEO?
Getting found in search. On-page: content, titles, speed and structure. Off-page: links, mentions and reviews.
3. How do you measure a campaign?
Set the goal first, then track CTR, CPC, cost per lead, conversion rate and return on ad spend.
4. What is the difference between CPC, CPM and CPA?
Cost per click, cost per thousand impressions, and cost per action such as a lead or sale.
5. How would you get leads for a local business with ₹20,000 a month?
A Google Business Profile, local search ads, a simple landing page, WhatsApp follow-up and tracking cost per lead.
6. What is a conversion funnel?
The steps from seeing you, to visiting, to enquiring, to buying, and where people drop off.
7. How do you choose keywords?
By search intent, volume and competition, using Keyword Planner and Search Console data.
8. Which GA4 reports do you use?
Acquisition for traffic sources, engagement for pages, and conversions or key events for results.
9. An ad is performing badly. What do you change?
Check targeting, creative and the offer, then the landing page. Test one change at a time.
10. What is remarketing?
Showing ads to people who already visited your site or app, to bring them back.
11. How would you plan a month of Instagram content?
Themes by week, a mix of reels, carousels and stories, a posting calendar and a review of what worked.
12. How do you keep up with algorithm changes?
Official blogs and updates, testing on your own campaigns and following trusted marketers.
Before the interview
- Read the job description twice and match two of your examples to what it asks for.
- Keep printed copies of your resume, ID proof and certificates ready, even for online rounds.
- Know your current CTC, expected salary and notice period. Check typical pay in our salary guide, and compare offers with the in-hand salary calculator.
- Genuine employers never ask you to pay for an interview, training kit or joining. Report anyone who does.